Maximize Free Advertising with Branded Plates: The Power of Social Media
You will learn what some restaurant owners call it: "free restaurant advertising with branded plates"
Turn Every Customer into a Brand Ambassador
When customers dine at your restaurant, they often share photos of their meals on social media. If your plates have your logo, your brand gets free exposure every time they post. This is one of the most effective methods of free restaurant advertising with branded plates in today’s market.
How Branded Plates Create Free Advertising
User-Generated Content is Free Promotion – When customers post food photos, your restaurant gets featured in hundreds, if not thousands, of feeds. This kind of organic restaurant promotion is highly trusted and visually impactful.
Social Proof Increases Sales – 92% of people trust recommendations from peers. Seeing friends dining at your restaurant builds credibility and attracts new guests. Using branded dinnerware for restaurants makes that exposure even more valuable.
Instagram & Facebook Are Key Platforms – With over 1 billion active users on Instagram, food photos can reach a vast audience. Many restaurants use this strategy as part of their social media marketing for restaurants to grow visibility and awareness.
Restaurant Marketing Without the Cost – Traditional advertising is expensive. With free restaurant advertising with branded plates, every customer photo serves as an organic advertisement.
Case Study: How One Restaurant Got Free Advertising Worth $400,000
A restaurant in Israel saw a huge increase in customers after branded plates appeared in viral Instagram posts. The free exposure resulted in $400,000 worth of advertising, without spending a dollar on paid promotions. It was a standout example of restaurant marketing with custom plates that paid off big.
How to Encourage Customers to Share Their Plates
Make Your Plates Instagrammable – A clean, modern design makes food more photo-friendly.
Encourage Tags & Hashtags – Add a small note on menus suggesting guests tag your restaurant in posts.
Offer Rewards for Social Shares – Give discounts or special deals to customers who post and tag your brand.
Repost User Content – Feature customer photos on your official social media accounts to encourage more engagement.
Partner with Influencers – Collaborate with local food influencers to showcase your logo plates for free promotion and reach a broader audience.
Leverage Trending Food Photography Styles – Encourage guests to take overhead shots, close-ups, and reels featuring your dishes and custom dinnerware.
Why This Strategy Works in 2024 and Beyond
With the continued rise of social media and short-form content like Instagram Reels and TikTok, visual appeal is more important than ever. People love discovering new restaurants through word-of-mouth marketing, and restaurant branding through plate design makes it effortless for customers to spread the word about your establishment.
Bonus Tip: Restaurants with highly shareable tableware have seen up to 40% more social media mentions, bringing in new customers organically without a marketing budget.
Want to create plates that help market your restaurant for FREE? Contact us today at PhotoPlates.net and let’s design your branded dinnerware!
Branded Plates Are Stealing the Spotlight in Food Videos
Food photography is still powerful — but videos are quickly taking over. More than ever, customers are pulling out their phones to record short, cinematic clips of their dining experience. From panning shots of the ambiance to dramatic close-ups of dishes being set down, video content for restaurants is what’s getting views, shares, and engagement.
And right at the center of these videos?
Your plates.
Your Plates Just Became Influencers
Photos? Cute.
But videos are where the magic (and free marketing) happens. Your diners aren’t just eating — they’re filming, narrating, and directing their own mini food documentaries.
And if your logo’s on the plate?
Boom. Free advertising in every close-up, every bite, every dramatic slow-mo drizzle of sauce.
This is restaurant marketing in the wild — unscripted, unpaid, and unstoppable. Branded plates aren’t just dinnerware anymore. They’re on-screen talent.
So if your plates are still naked, we’ve got one question:
What are you waiting for — an agent?
👉 Put your logo where the camera loves it. Let’s make your tableware famous.
Supporting Social Media Statistics
Over 500 million posts on Instagram are tagged with #food, proving the popularity of food photography. Branding Plates simply WORKS!
69% of millennials take a photo or video of their meal before eating.
Restaurants using aesthetic tableware see up to a 30% increase in social media engagement.
How to Incorporate Branded Plates into Your Restaurant Strategy
- Choose a subtle but visible logo placement on the rim. Note: printing restaurant plates on face/middle of plate then covers the plate with food and your branding and free advertising on your plates wont be seen.
- Ensure your branding matches the aesthetic of your restaurant.
- Encourage customers to tag your restaurant on Instagram and Facebook.
- Host social media contests where guests share their best food photos for a prize.
Want to get custom-branded plates for your restaurant? Contact us at PhotoPlates.net to bring your brand to the table!
CALL US 1 855 410 8797 Ext 1 or call direct 416 410 8797 Ext 1 or text to 416 410 8797 (business text into our office) Check out also branded mugs and printing on the inside of mugs www.PrintINmugs.com
Crafted Elegance in Porcelain
In a world of fleeting trends, true elegance endures. We specialize in the art of custom printed porcelain — blending timeless craftsmanship with modern design to create pieces that are as meaningful as they are beautiful.
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For Restaurants & Hospitality
Make your tableware part of the experience. We work closely with restaurants, hotels, and culinary brands to create custom printed plates, mugs, and tiles that reflect your identity, elevate presentation, and leave a lasting impression on your guests. Whether it's branding, subtle design accents, or statement pieces — we help bring your vision to the table.
Our Commitment to Quality & Craft
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For private commissions, trade accounts, or design consultations:
Toll-Free: 1-855-410-8797 ext. 1
Direct/Text: 416-410-8797
Let’s craft something unforgettable — in porcelain.