Maximize Free Advertising with Branded Plates: The Power of Social Media
You will learn what some restaurant owners call it: "free restaurant advertising with branded plates"
Your Logo on Every Plate Means Free Advertising—Every Meal
When guests dine at your restaurant, they love snapping photos of their food. With your logo printed directly on each plate, every post becomes free advertising for your business. It’s simple, it’s subtle, and it keeps working long after the meal is done. No ongoing fees—just real, organic exposure every time someone shares their dining experience.
How Branded Plates Create Free Advertising
Case Study: What Six-Figure “Free Exposure” Looks Like
When branded plates consistently appear in local food posts, the reach snowballs. Here’s conservative math many restaurants can replicate: if 300 guests share over a season and each post reaches ~800 people, that’s ~240,000 impressions. Valued at a modest $10 CPM, you’re looking at $2,400 in media value per 300 posts—and busy dining rooms can generate thousands of posts over time. The point is simple: logo plates turn everyday dining into compounding, unpaid visibility.
How to Encourage Customers to Share Their Plates
Why This Strategy Works in 2025 and Beyond
Short-form video and food photography aren’t slowing down. People still discover great places through word-of-mouth they can see. Restaurant branding through plate design makes sharing effortless—your logo rides along naturally with every dish.
Ready to turn dinnerware into marketing? Let’s design
Your Logo Sits Center-Frame in Food Videos
Photos still work—but short videos are where diners live now. Guests pan the room, do quick close-ups, and capture that moment the dish lands on the table. If your logo is on the porcelain, it’s in every frame—subtle, classy, and impossible to crop out.
Your Plates Just Became Influencers
Photos? Cute.
But videos are where the magic (and free marketing) happens. Your diners aren’t just eating — they’re filming, narrating, and directing their own mini food documentaries.
And if your logo’s on the plate?
Boom. Free advertising in every close-up, every bite, every dramatic slow-mo drizzle of sauce.
This is restaurant marketing in the wild — unscripted, unpaid, and unstoppable. Branded plates aren’t just dinnerware anymore. They’re on-screen talent.
So if your plates are still naked, we’ve got one question:
What are you waiting for — an agent?
👉 Put your logo where the camera loves it. Let’s make your tableware famous.
Supporting Social Media Statistics
What “Free Advertising” Looks Like in Real Numbers
Plates last for years. One set can return this value month after month—without ongoing ad spend.
How to Incorporate Branded Plates into Your Restaurant Strategy
- Choose a subtle but visible logo placement on the rim. Note: printing restaurant plates on face/middle of plate then covers the plate with food and your branding and free advertising on your plates wont be seen.
- Ensure your branding matches the aesthetic of your restaurant.
- Encourage customers to tag your restaurant on Instagram and Facebook.
- Host social media contests where guests share their best food photos for a prize.
Want to get custom-branded plates for your restaurant? Contact us at PhotoPlates.net to bring your brand to the table!
CALL US 1 855 410 8797 Ext 1 or call direct 416 410 8797 Ext 1 or text to 416 410 8797 (business text into our office) Check out also branded mugs and printing on the inside of mugs www.PrintINmugs.com
Restaurant Owner FAQs
Will the logo survive dishwashers?
Yes. We kiln-fire at porcelain temperatures so the print is fused into the glaze—food-safe and dishwasher-safe.
Face print or rim print?
For social photos, rim placement stays visible even with food on the plate. Face prints are best for decorative or specialty dishes.
Minimum order?
No strict minimums. We handle one-offs for tests and full rollouts for dining rooms and hotel groups.
Can you match our brand colors/colours?
Short answer: no exact color matching. We print in full color using food-safe ceramic pigments and will aim to get as close as practical within porcelain’s firing range. If you want to pursue closer results, we can schedule multiple paid prototype rounds, but there are no guarantees. We do not use lead or cadmium additives to force color stability or vibrancy—they are toxic and not food-safe.
How fast can we get samples?
Prototype timelines depend on the item and current kiln queue. Ask for a mockup + sample slot and we’ll give you a straight date.
Crafted Elegance in Porcelain
In a world of fleeting trends, true elegance endures. We specialize in the art of custom printed porcelain — blending timeless craftsmanship with modern design to create pieces that are as meaningful as they are beautiful.
Whether you're designing a memorable dining experience, curating an elevated guest suite, or selecting refined gifts for discerning clients — we offer exquisite porcelain solutions tailored to your vision.
Custom Printed Plates & Fine Photo Dishware
From single commemorative pieces to full dinnerware collections, our printed porcelain plates celebrate your most cherished images and brand moments.
Explore our studio at PhotoPlates.net
Artisan Printed Tiles for Walls & Floors
Bring surfaces to life with individually printed wall and floor tiles. Ideal for boutique interiors, lobbies, and bespoke installations.
Discover the possibilities at PicturedTile.com
Print-IN Mugs — A Design Hidden Within
Our signature mugs feature inner and outer prints, a delightful surprise with every sip — perfect for upscale cafés, corporate gifting, or luxury hospitality.
View the collection at PrintINmugs.com
For Restaurants & Hospitality
Make your tableware part of the experience. We work closely with restaurants, hotels, and culinary brands to create custom printed plates, mugs, and tiles that reflect your identity, elevate presentation, and leave a lasting impression on your guests. Whether it's branding, subtle design accents, or statement pieces — we help bring your vision to the table.
Our Commitment to Quality & Craft
We believe that great design begins with intention. That’s why every piece is printed using food-safe, kiln-fired ceramic inks — ensuring lasting vibrancy and durability without compromising on elegance. Our process combines meticulous hand-finishing with cutting-edge print technology, resulting in one-of-a-kind porcelain pieces that are both functional and artful.
Rooted in integrity, creativity, and craftsmanship, we proudly serve clients who value timeless quality and meaningful design.
For private commissions, trade accounts, or design consultations:
Toll-Free: 1-855-410-8797 ext. 1
Direct/Text: 416-410-8797
Let’s craft something unforgettable — in porcelain.